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Your Guide to Choosing an Energy Supplier

Learn how to shop for your next electricity provider.

4 min read

At Choose Energy, our reporters seek out information that puts you in control of your energy. Our partners do not direct our editorial content, though we may reference their products in our posts. Read about how we make money to learn more.

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Choosing your energy supplier

If you live in a state with a deregulated energy market, you can shop around to secure a better electricity plan for your home or business. One major benefit of energy deregulation is that consumers have the power to compare and choose their retail electric provider (REP). This guide will help you navigate your options to confidently choose your next energy supplier. 

Factors to consider when picking a provider

While deregulated energy has many benefits, the variety of options can be overwhelming. Making an informed decision is crucial to pick the best plan and provider for your needs. Choose Energy helps you through this process by curating a selection of verified providers and plans available in your deregulated area. Keep the following criteria in mind when shopping.

Reviews

Reading customer reviews is an excellent way to determine whether an energy provider is right for you. Luckily, Choose Energy offers provider review pages to give an unbiased and quantitative perspective of available providers on our marketplace. While searching for your next energy provider, check out its review page to learn how other customers ranked their experiences.

Rates

The next major factor impacting your decision is the energy rate offered by each provider. There are two main types to consider: fixed and variable.

Fixed-rate energy plans offer a stable energy rate throughout your contract, meaning the cost per kilowatt-hour (kWh) does not change. Fixed-rate energy plans are great for consumers who want predictable bills and to avoid price spikes during peak periods. Since fixed-rate plans require a contract, you may incur an early termination fee if you end your service early.

Variable-rate energy plans fluctuate with the market cost of electricity. You may have a very low electricity rate during low-demand times in the energy market. However, during periods of peak demand, your electricity rate will also go up. Variable-rate plans are a good option for those looking for short-term energy solutions without a contract.

Plans available

Aside from your electricity rate, you have a few more options for your energy plan, such as contract length. Most plans are offered for 12, 24, or 36 months. However, some providers may offer month-to-month plans. Consider how long you plan to live in your current location when comparing energy plans.

You may also want to consider plans with renewable energy sources. Renewable energy helps the environment by using less fossil fuels to produce electricity. Some providers, such as Gexa Energy or Green Mountain Energy, specialize in 100% renewable energy. If helping the environment is something you want to prioritize, filter for green energy to explore what’s available in your area. With a green energy plan, most providers will purchase renewable energy credits on your behalf to offset your usage.

Frequently asked questions

Which provider has the cheapest energy?

The cost of electricity depends on multiple factors, including location, seasonal demand, and the wholesale cost of electricity. Due to these factors, the cheapest provider can change frequently. The best way to find today’s cheapest energy plan in your area is to enter your ZIP code on Choose Energy. 

Who is the best energy supplier? 

Our energy experts compile unbiased reviews for every provider on our marketplace on a scale of one to five. When shopping for providers, consider their rating along with other features such as plan type, usage level, green energy, and more. However, keep in mind that the best provider depends on each individual’s energy needs. 

Which energy plan is best: fixed- or variable-rate? 

Fixed-rate energy plans are the most common plans offered by energy providers. Many customers enjoy fixed-rate plans because they offer stable pricing unaffected by market conditions. However, variable-rate plans offer more flexibility for those needing short-term solutions. Ultimately, the best energy plan will match your energy needs and preferences when shopping.

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